![]() Most noticeably, whereas its previous chronographs had been identified only by their model numbers (for example, reference 2447 or reference 346), Heuer would now use model names to identify its chronographs, and the first to appear in the catalog was a fine one, “Autavia”. From 1933 through the mid-1950s, Heuer had used “Autavia” as a model name for its 12-hour, dashboard mounted stopwatches. This would be the first new chronograph introduced under the leadership of the company’s 29 year-old President, Jack Heuer, and he brought bold innovations to the catalog of chronographs, as he had with the company’s stopwatches and dashboard timers. ![]() ![]() Heuer had been producing chronographs for almost 50 years when, in 1962, the company took an entirely new approach to the design and marketing of these timepieces.
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